With the construction of the Prime Tower, Steiner AG has realized an extremely ambitious project in terms of architecture and sustainability. Completed around ten years ago, this building still characterizes the cityscape of Zurich today. In 2020, it was still the second-highest building in Switzerland.
As a Swiss provider of owner-managed real estate services, HRS Real Estate has been at the forefront of Swiss real estate for over 50 years. In the development, planning and realisation of properties as well as entire areas and sites, they shape the future with innovative, sustainable and creative projects. With great dynamism, they meet complex challenges, develop new ideas and concepts and bring projects to life. With maximum precision and unparalleled speed.
Our mission was the production of a video to promote the construction of the Zurich Police and Justice Center. The construction was almost complete when we were commissioned to work on the project, the whole building was finished, only the interior fittings and finishes remained.
“To our wonderful lives” is a play.
There are moments when the room darkens and among the set, a square shape lights up on a wall. There were two cases. In the first one, what was being broadcast came from what one of our cameramen (woman) in the room was filming. Our cameraman (woman) was sometimes involved in the story of the play, but their other role was to film the capture of the performance. In the second case, it was a projection. One of the many video excerpts that had been recorded as an appendix to the production of the play. The excerpts broadcast at that time had been designed to use a technique taken from cinema: breaking down the 4th wall. The spectator goes out of the story and becomes aware that what he is looking at is false that it is just a play. During these moments, the author, through his play, could communicate more directly with the spectator. We made all the video excerpts projected on the screen during the performance.